Brand
strategy

Why does your company or organisation do what it does? And what sets you apart? While there are no ready-made answers to those questions, they are the gateway to a unique brand story that your target audience can identify and engage with.

We start every corporate branding project by laying the strategic groundwork. Using interviews, exercises, and research, our brand strategists map out your market and needs, analyse the competition, and look for the why behind the what and how. Your true brand identity is ultimately revealed, and we can help you find the perfect brand positioning.

The outcome? Strategic brand advice with a compelling brand manifesto and story laying the foundations for your corporate brand. Does your brand need a new name and/or baseline? That's something we'll address in this phase.

DIVE INTO BRAND STRATEGY

Brand
strategy

Brand
identity

Once we've defined your brand strategy, we'll translate your brand story into a unique visual identity concept. Our brand and motion designers will develop a visual story combining colour scheme, layout, typography, logo, corporate identity elements, 2D and 3D animation, video and photography into a full-fledged concept.

Our copywriters complete the visual identity with engaging copy telling a unique story, both visually and verbally. The result is a solid overall concept that bolsters your company's core message.

Finally, we craft that concept into a corporate identity manual that all of your marketing partners can use to guarantee consistency for your corporate identity.

DIVE INTO BRAND IDENTITY

Brand
identity

Brand
experience

Bring brands to life, both online and offline. In your own spaces, and in the wider world. We work with a mix of channels to craft a complete brand experience that will give your brand maximum impact and recognition.

From in-house signage and interior elements, to offline corporate identity in things like brochures to the complete online experience that spans your website and social media, our team of brand experts will give you the right tools to enhance your brand identity across the customer journey.

DIVE INTO BRAND EXPERIENCE

brand
activation

Branding – or rebranding – is a milestone that demands a certain amount of focus. We'll develop a brand activation plan to help build the strength of your new or improved brand. We'll seize the opportunity to share your brand story, keep your target audience up to date, and build excitement for your brand, from press to in-house channels to advertising.

By repeating your message regularly and consistently in the short term, we create brand awareness and plant the seeds that will grow a loyal audience for your brand.

DIVE INTO BRAND ACTIVATION