Why does your company or organisation do what it does? And what sets you apart? While there are no ready-made answers to those questions, they are the gateway to a unique brand story that your target audience can identify and engage with.
We start every corporate branding project by laying the strategic groundwork. Using interviews, exercises, and research, our brand strategists map out your market and needs, analyse the competition, and look for the why behind the what and how. Your true brand identity is ultimately revealed, and we can help you find the perfect brand positioning.
The outcome? Strategic brand advice with a compelling brand manifesto and story laying the foundations for your corporate brand. Does your brand need a new name and/or baseline? That's something we'll address in this phase.