Naming
& baseline

A team of creatives goes in search of a suitable name for your brand. This creative thought process involves brainstorming from different angles, taking into account the brand strategy on the one hand, and the usability of the name on the other.

Before we suggest a set of names that fit within your brand identity, we do a feasibility check. Is the name easy to pronounce? Can there be confusion over spelling? Does the name stick? Is there an appropriate URL available?

We use the same approach for the tagline. Explanatory or reinforcing, we create a unique tagline that is part of the entire brand identity.

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Naming
& baseline

Visual
identity
concept

Your brand takes shape during the development of the visual identity concept. Our brand and motion designers develop a visual story where colours, alignment, typography, logo, a range of corporate identity elements, (3D) animation, video and photography come together in a complete concept.

To tell a unique story both visually and verbally, our copywriters complete the visual identity concept with striking short copy in the form of titles and statements. This creates a solid overall concept that strengthens the core of your company.

We only go for sustainable concepts: each of our concepts can easily be adapted to the current zeitgeist and emerging trends, without losing identity. This is how you keep your visual identity up-to-date and timeless at the same time.

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Visual
identity
concept

Brand
identity
guide

After developing the visual identity concept, we lay down the brand guidelines in a corporate identity manual. With this document, we guard the consistency of your brand and boost its recognisability. It is a guide to enhance the brand experience in every step of the customer journey.

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