A team of creatives goes in search of a suitable name for your brand. This creative thought process involves brainstorming from different angles, taking into account the brand strategy on the one hand, and the usability of the name on the other.
Before we suggest a set of names that fit within your brand identity, we do a feasibility check. Is the name easy to pronounce? Can there be confusion over spelling? Does the name stick? Is there an appropriate URL available?
We use the same approach for the tagline. Explanatory or reinforcing, we create a unique tagline that is part of the entire brand identity.