A brand comes to life with the development of a visual identity. Our brand and motion designers develop the visual story, our copywriters finish with appropriate copy in the predetermined tone of voice. Everything comes together in one complete visual identity concept.

How do we develop a visual identity concept?

The brand strategy always lays the foundation for our brand and motion designers to come up with a conceptual idea. They're guided by the brand manifesto and brand story to create a concept that aligns with the mission and core values of the brand they're building.

Visual identity for De Buf

What does a brand's visual identity include?

A visual identity is made up of much more than a logo. Often, the logo is one expression of the whole set of graphic elements within a conceptual idea, which consists of:

logo
colour palette
typography
visual language: photography and video style
animation style
alignments

By bringing all these elements together in one concept, we create a unique, recognisable, and consistent whole. In this, the essence of the brand and its identity are clearly palpable.

The visual identity enables the brand to connect with and maintain connection with its target audience in an authentic and credible manner.

Visual identity for Global Estate Group

Visual basis for the development of internal and external communication

A well-developed visual identity enables the brand and its users to consistently execute every communication. By thoughtfully designing every medium according to the style guide that explains the visual identity concept, we not only reinforce the brand positioning but also enhance the overall brand experience for every stakeholder, both internally and externally.

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