IN THE VAST DIGITAL LANDSCAPE.
Advertising through Google Ads
Google Ads (formerly Google Adwords) is Google's online advertising platform. Using the auction principle, you can bet budget on keywords entered by the surfer, with the intention of having your web page appear in the sponsored search results at that moment.
Our online marketeer takes care of the set-up of the advertising account, sets up campaigns according to the brand's objectives, and then provides continuous management and monitoring of the ads.
The benefits of advertising through Google Ads:
- Through this advertising technique based on specific keywords and according to set target groups, you as a brand can connect with those interested in your brand faster and more targeted.
- You pay per click (PPC), which means you only pay when surfers effectively click on your ad.
- Thanks to the detailed reports, our online marketeer can adjust and optimise the ads according to the results. That way, we learn more and more about our target group and can constantly work in a more targeted way.
Social advertising for Edergen
Facebook and Instagram (Meta), LinkedIn, Tiktok, Pinterest... also offer advertising opportunities. You can choose to create targeted ads that don't appear in your feed, or to promote the content you bring to socials organically. As with Google Ads, our online marketer will target your audiences so that your ad is only seen by social media users who fall within your brand's target audience.
Finally, the motto 'to measure is to know' also applies here, and that is the greatest advantage of online marketing compared to offline advertising: every action is measurable, allowing you to evaluate and adjust for optimisation based on figures and data.