Brand positioning

What position does your brand occupy? How does your offering differ from that of your competitor's? During the first step of the branding process, our brand strategists work with you to uncover the distinctive characteristics of your product or company and define your brand positioning.

We also examine what position the competition is claiming and how your product fits in. In this, we go as far as necessary: desk research based on available material and your own insights can be supplemented with insights and results from an in-depth market study that we set up together with our regular partner.

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Brand architecture

How do you structure your range of products and services? How do you decide between a house of brands or a branded house? We link a thorough questioning of objectives and opportunities to a target group and competition analysis.

With these insights, we propose the most appropriate brand architecture. Clear and consistent, clear for the (potential) customer and efficient for internal operations and future-oriented expansion.

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Brand story

There is more to your brand than its distinctiveness. Using interactive brand identity exercises, we reveal the DNA of your company or product.

Depending on what your brand needs, our brand strategists and copywriters mould your story into a haunting brand story - or brand narrative - and/or solid brand manifesto in the tone of voice that will shape your brand identity. It is the basis for the further development of a credible brand, 100% grafted onto the unique identity of your product or company.

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