What position does your brand occupy? How does your offering differ from that of your competitor's? During the first step of the branding process, our brand strategists work with you to uncover the distinctive characteristics of your product or company and define your brand positioning.
We also examine what position the competition is claiming and how your product fits in. In this, we go as far as necessary: desk research based on available material and your own insights can be supplemented with insights and results from an in-depth market study that we set up together with our regular partner.