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Rosiot

Industry

Product branding

In the world of sprinkler maintenance, Rosiot is the future. This innovative system has been developed by AquaSecurity, a leader in sprinkler maintenance with a 25% market share. Rosiot remotely monitors installations thanks to an IoT technology that enables predictive maintenance (see the 'iot' in Rosiot). To further introduce this pioneering service to the commercial, industrial and logistics sectors, MOQO created a distinctive product branding.

Guaranteeing fire safety requires always staying one step ahead of risks. That is what the advanced Rosiot system achieves, being a real trendsetter in sprinkler maintenance. That message flows through the brand manifesto and the brand story, accompanied by a tone of voice that radiates know-how and trust. Tagline ‘pioneer in protection’ is more than fitting and matches the brand name thanks to the common vowels.

Rosiot is a reliable partner that constantly monitors and detects errors and irregularities. A bit like a faithful watchdog. That is why the new visual identity is characterised by a dog in the logo, a nod to AquaSecurity's office dog Rosie (see the ‘Rosi’ in Rosiot), as well as a guarantee of higher recognisability. Furthermore, the look and feel is futuristic thanks to the lively and striking colours. The same accents appear in the sales presentation and video with which Rosiot introduces its innovative solution to new safety pioneers. Discover this burning issue and refreshing branding.

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