brand
strategy

Building a separate brand for your product or service gives it its own identity, giving you the freedom to craft a specific communication strategy independent from your corporate brand.

Are you releasing a new product that needs a specific marketing plan? We always start our strategic preliminary research by teasing out the product's relationship to your company's brand architecture. Using interviews and research, our brand strategists will map out your product's market and needs. They'll analyse the competition and look for the why behind the product.

We then use these insights to craft a storyline, name and baseline that form the foundation for your product brand.

DIVE INTO BRAND STRATEGY

Brand
identity

Once we've settled on your product's brand strategy, we can start developing a visual identity concept. Our brand and motion designers will develop a visual story combining colour scheme, layout, typography, logo, corporate identity elements, 2D and 3D animation, video and photography into a full-fledged concept.

Our copywriters finish off the visual identity concept with crisp copy, leaving you with a solid overall concept that leaves nothing to chance.

Finally, we'll craft that concept into a corporate identity manual that all of your marketing partners can use to guarantee consistency for your corporate identity.

DIVE INTO BRAND IDENTITY

Brand
identity

Brand experience

Our team of brand experts will give you all the right tools to profile your product at every step of the customer journey.

It doesn't just touch on the website and social media channels, it's also an integral part of thoughtfully designed packaging, POS materials and every other medium that can reinforce the brand experience.

DIVE INTO BRAND EXPERIENCE

Brand experience

brand
activation

We'll develop a brand activation plan to enhance the impact of your new product launch. We'll seize the opportunity to share your brand story, keep your target audience up to date, and build excitement for your brand, from press to in-house channels to advertising.

By repeating your message regularly and consistently in the short term, we create brand awareness and plant the seeds that will grow a loyal audience for your brand.

DIVE INTO BRAND ACTIVATION