Building a separate brand for your product or service gives it its own identity, giving you the freedom to craft a specific communication strategy independent from your corporate brand.
Are you releasing a new product that needs a specific marketing plan? We always start our strategic preliminary research by teasing out the product's relationship to your company's brand architecture. Using interviews and research, our brand strategists will map out your product's market and needs. They'll analyse the competition and look for the why behind the product.
We then use these insights to craft a storyline, name and baseline that form the foundation for your product brand.