At Maison Poulet, you can taste the love for the chicken. In this food shop in Kortrijk, hosts Jasmine and Mathias want to revalue chicken and make it more top of mind. Thanks to the versatile range of meals and wide choice of unique side dishes, foodies will always find the tastiest chicken to put surprising dishes on the table. To prepare Maison Poulet for the general public, MOQO created an honest and flavourful branding.

A delicious chicken brings happiness, which needed to be tangible in every fibre of the Maison Poulet brand. Authentic, but with a twist. With this in mind, we worked on the positive brand manifesto and the warm brand story, translating the expertise and love for the trade into the tagline ‘winged quality’. To appeal to bon vivants of all ages, the whole concept is topped with a genuine writing style and catchy messages.

The visual identity takes the branding under its wing and is characterised by a classy green and a warm beige, while the combination of hip, playful and reader-friendly typefaces shapes the verbal identity. The typical, oldschool chess pattern gives recognisability to the branding and is featured in the shopping experience. But the main protagonist at Maison Poulet is Nugget. This illustrated and winged mascot is lovable and full of character, exactly what the entire branding expresses. Take a taste and discover a branding that leaves you wanting more.