Fine wood and parquet producer Decospan enlisted MOQO for the rebranding of one of its sub-brands. Located in the Czech Republic, Esco primarily targets the Eastern European market with high-quality oak parquet. The existing brand needed a visual refresh and a clear positioning. Additionally, it had to be aligned with the other brands of the Decospan group.

The preliminary phase revealed that Esco's products are accessible but intended for the mid-high segment. This brought us to an elegant corporate identity that connects with the product's origin: nature is reflected in the earthy colour palette and the unique 's' in the logo, inspired by a river winding its way through the forest.

The tagline 'enchanted by oak' plays into the concept of a magical forest, once again referencing the place where Esco's magic originates. This enchanting theme is subtly woven into the broader storytelling, resulting in an attractive collection brochure and a matching website.