![MOQO ESCO 1](https://moqo.be/uploads/files/transforms/_3840x1536_crop_center-center_85_none/126922/MOQO-ESCO-1.webp)
![MOQO ESCO 15](https://moqo.be/uploads/files/transforms/_3840x2160_crop_center-center_85_none/126932/MOQO-ESCO-15.webp)
![MOQO ESCO 16](https://moqo.be/uploads/files/transforms/_3840x2160_crop_center-center_85_none/127141/MOQO-ESCO-16.webp)
![MOQO ESCO 14](https://moqo.be/uploads/files/transforms/_3840x2160_crop_center-center_85_none/128968/MOQO-ESCO-14.webp)
![MOQO ESCO 20](https://moqo.be/uploads/files/transforms/_3840x2160_crop_center-center_85_none/127824/MOQO-ESCO-20.webp)
![MOQO ESCO 2](https://moqo.be/uploads/files/transforms/_3840x2160_crop_center-center_85_none/127242/MOQO-ESCO-2.webp)
![MOQO ESCO 12](https://moqo.be/uploads/files/transforms/_3840x2160_crop_center-center_85_none/127342/MOQO-ESCO-12.webp)
![MOQO ESCO 18](https://moqo.be/uploads/files/transforms/_3840x1920_crop_center-center_85_none/127388/MOQO-ESCO-18.webp)
![MOQO ESCO 19](https://moqo.be/uploads/files/transforms/_3840x2160_crop_center-center_85_none/127497/MOQO-ESCO-19.webp)
![MOQO ESCO 15](https://moqo.be/uploads/files/transforms/_3840x2160_crop_center-center_85_none/129124/MOQO-ESCO-15_2024-05-24-134501_aemm.webp)
![MOQO ESCO 21](https://moqo.be/uploads/files/transforms/_3840x1920_crop_center-center_85_none/127866/MOQO-ESCO-21.webp)
Interior
Product branding
Fine wood and parquet producer Decospan enlisted MOQO for the rebranding of one of its sub-brands. Located in the Czech Republic, Esco primarily targets the Eastern European market with high-quality oak parquet. The existing brand needed a visual refresh and a clear positioning. Additionally, it had to be aligned with the other brands of the Decospan group.
The preliminary phase revealed that Esco's products are accessible but intended for the mid-high segment. This brought us to an elegant corporate identity that connects with the product's origin: nature is reflected in the earthy colour palette and the unique 's' in the logo, inspired by a river winding its way through the forest.
The tagline 'enchanted by oak' plays into the concept of a magical forest, once again referencing the place where Esco's magic originates. This enchanting theme is subtly woven into the broader storytelling, resulting in an attractive collection brochure and a matching website.
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