Les Chis is the passion project of Yora Vandenhaute from Herzele. In the existing offer of travel bags for small dogs – such as her chihuahua Dobby – she couldn't find anything to her liking, so she decided to take up the task herself and design a stylish travel bag that is not only beautiful, but also meets all the requirements of small dogs. MOQO created an exclusive brand for Les Chis and provided the necessary tools for Yora to market it. 

We reinforced the high-end character of the bags with a stylised logo. The sophisticated little crown – or snout – on the "C" gives it a playful touch that suits the nature of the products. The baseline "Smart luxury for small dogs" encompasses it all and allows for future-oriented expansion of the Les Chis range. Timeless beige and gold foil combined with the crown pattern emphasise the exclusivity of the brand and recur on the usual corporate identity carriers as well as on wrapping paper, labels and personalised thank-you cards.

Furthermore, the comprehensive website, with blog content and an integrated webshop, has everything for a smooth online purchase. MOQO is also responsible for managing the various social media channels in order to reach the international target audience as much as possible. Logically, we focus on social and google advertising to attract potential customers from across the Belgian border.

The communication plan for Les Chis is currently being rolled out. Meanwhile we stay on top of things as we closely monitor both online and offline sales and proactively adjust our plan of action accordingly.