For project developer West Projects from Wervik, it was immediately clear: their new construction project 'De Leie Oever' would bring new life to the area. Thirteen newly built flats at a prime location on the waterfront will give the town a fresh and young character. Our challenge? To make the general public enthusiastic about living in green surroundings with a view of the Lys.

We opted for a bronze foil print on green hard paper to emphasise the link with nature from the very first glance. This look and feel is continued on all carriers and complemented by a luxurious emblem that reflects the initials of the project. Not only the texts and attractive interior and environment photos in the brochure convince a prospective buyer, the house style also plays an important role in the decision-making process. We prepare the project launch to perfection with a brochure, brand new website and proactive press and site communication.

In the brochure, via the website and on social media, we focus on the overall experience of the project: we put the region in the spotlight, explain its history and allow an alderman from Wervik and the architect to speak. The full story is told in an authentic way that the target group, permanent residents for whom the living experience is central, can appreciate.

We inform the press about this new development and notify passers-by via yard communication with an eye-catching trailer and yard banners. After the launch event, our client was already able to raise a glass to the sale of 30% of the flats. Through online advertising, we continue to search for potential buyers.