Inspired by a drive to do things better and more sustainably in the building sector, Alex Van Hulle gathered a team of certified energy experts and professionals. The goal: to create future-proof living and working spaces while always striving for a high-quality, reliable and flawless result. From a close-knit and people-oriented community, BOWERS^® wants to set a new standard.

The name 'BOWERS^®' perfectly highlights the team spirit and common ambition. Combined with tagline 'better home, greener world', the public immediately knows what it is all about for Alex and his allies. The professional and accessible identity is conveyed through insightful yet clear messages, backed by the comprehensive brand manifesto and personal brand story.

When BOWERS^® takes on a construction or renovation project, it always looks at the bigger picture and fills in the gaps until the job is done. That is exactly what the visual identity reflects. For instance, the logo features joined-up letters to form a consistent whole, while the motion identity converts the mindset into comprehensible visuals. Would you like to see the bigger picture? Check out the BOWERS^® website, where the new branding comes full circle.