With TheaTech, creative mind Alexander Ronsse and his team have already defined and enriched many events and productions. In doing so, TheaTech provides technical support to maximise everyone's experience. But Alexander and his team envisioned something even bigger. It was time for a real experience agency that creates memorable moments: ALTER.

The name 'ALTER' connects with creative captain Alexander Ronsse and hints at the alternative and original ideas of the experience agency. To bring clarity to the mission, baseline ‘experience creators’ forms an essential part of the puzzle. In addition, the verbal identity is characterised by whimsical copy and compelling messages.

From concept to execution, ALTER strives to create memorable moments. It turns ideas into exciting experiences. This attitude forms the inspiration for a versatile visual identity. The professional-looking and easy-to-read logo is supplemented by characteristic neon colours and a dynamic play of blurred and sharp elements, to connect with the dreamy concepts and concrete realisations. It is a vibrant approach that also emerges on the experience creators' new website and in the intriguing portraits, created through MOQO’s in-house photography.

Immerse yourself in the world of ALTER and experience an artistic yet tangible branding.