Vastgoedgroep Degroote has been developing high-quality projects on the Belgian coast for almost fifty years. For its newest residential gem in Nieuwpoort, we were asked to create an identity tailored to the target group: the coastal enthusiast slash bon vivant who dreams of a permanent place or second home by the sea. The project bears the name One Beach, which we endorsed with the words ‘Één met Nieuwpoort’ or ‘One with Nieuwpoort’. This baseline will also be applied for all of Vastgoedgroep Degroote's future projects in the seaside city.

Moreover, an imaginative brand story set the tone for the high-end corporate identity. Coherent to the colour palette of beach and sea, shades of beige and blue take center stage. The One Beach logo is composed of a subtly rounded serif font combined with a wavy twist. This, like the playful placement of titles, refers to the waves of the sea.

The entire concept reigns supreme in a luxurious presentation book, on the project's site communications and on some beach-ready essentials that serve as a small attention for buyers.