At a prominent spot along the river Leie, the city of Kortrijk is gaining a remarkable eye-catcher: EVER. This unique project by Vastgoedgroep Degroote - the first project in Kortrijk for the Ostend developer - forms an innovative home for its residents and a new green space for the people of Kortrijk. As a Kortrijk-based agency and long-time communications partner, MOQO aimed to fully unburden Vastgoedgroep Degroote with the integral branding and marketing of this significant city district.

In EVER, you will experience ‘the city life of tomorrow’. It's a strategic overall concept that emphasises the USPS and distinctiveness of this project. Here, residents enjoy a cosmopolitan living experience close to the city centre, the EVER Towers form architectural landmarks in Kortrijk, and the surrounding city park links the project to its surroundings. This connection - with city and future - is reflected in the manifesto and flows through EVER's verbal identity, with tagline ‘the Kortrijk of tomorrow’ as its calling card. This city vibe is also expressed in EVER's visual identity and finds its way into the Experience Room on the project site, a creation by experience agency Nanopixel. The ‘V’ in the powerful EVER logo refers to the two distinctive Towers, and forms a visual element throughout the branding. The dark blue signature colour and the accompanying gradient show the contrast between day and night, and the city that is experienced around the clock.

To introduce EVER to the public, MOQO is pulling out all the stops, rolling out an online and offline marketing plan aimed at wide-ranging potential buyers and forward-thinking investors. An activation campaign with AR videos puts the unique location in the spotlight, worksite communication on the EVER site and billboards in the city streets make passers-by consider what is to come and social advertising shares EVER with the mobile world. Furthermore, a detailed project book invites readers to delve into this city project and all its aspects. Meet EVER and become one with the Kortrijk of tomorrow.