Pulling open the door and letting that feeling wash over you. Letting go. Coming home. With its bespoke objects, Wild creates a vibe that is different for everyone and does not allow itself to be pushed into one box. This is why we rebranded Wild from a furniture company to a brand midway between a design label and a lifestyle brand.

We position Wild as a young label with its own artistic vision to turn a space into a lifestyle of freedom and wonder. With the brand story, we appeal to the wild at heart. Those who allow themselves to be amazed by unique beauty and feel, experience and adopt the atmosphere of Wild through its objects. From this starting point, we market the label with the meaningful tagline "Live the design", distinguishing Wild from the many other furniture makers.

We opt for a calm, stylish visual identity. The organic roundings in the logo refer to tranquillity and letting go. We combine the cream colour with granite grey and a quiet green accent colour, as a nod to the natural materials Wild uses in its objects. The orange addition as a trademark on each object also returns in the branding and is a landmark for those who are already experiencing Wild with their unique object.

We defined a photography style that reinforces the somewhat mysterious Wild vibe. The setting with the object at the centre of the picture speaks for itself, but we let the viewer – the potential customer – fill in the rest.

We provided all the tools to launch the brand and bring it to life, from web design and social media over a wide range of corporate identity carriers to gadgets that Wild can use to further warm up its customers to that unique, intangible feeling...