With Klankrijk, MOQO created the brand story of Guillaume Lapere, an experienced audiologist with the ambition to build a private practice. His goal is to break the taboo surrounding hearing aids and to show that good hearing can go hand in hand with design, comfort and quality of life.

His mission resonates in the name Klankrijk: a synonym for musical and melodic, and now also for a practice dedicated to improving hearing for a richer life. This idea formed the foundation for the visual identity. Humanity and technology blend together in an elegant yet accessible logo, supported by an icon inspired by the spiral shape of the inner ear and the flowing motion of sound waves.

Orange and green gradients reflect the same balance between warmth and innovation, while lifestyle imagery focuses on real, everyday moments that become richer when you hear them clearly.

Klankrijk’s distinctive visual identity is applied across a one-page website that presents Guillaume’s services in a light and clear way, as well as in printed materials and window graphics that make the brand visible throughout the streetscape.