BB Design believes that an organisation is more successful when the working environment is comfortable and aesthetically pleasing. That's why, in recent years the company has continuously expanded its range of products and services in office furniture, and today specialises in the complete furnishing of professional spaces. We guided the team at BB Design through their transformation from office furniture dealer to a one-stop shop for office furnishings.
As a first step in the branding process, we clearly determined the key message of BB Design. Keywords such as productivity, aesthetics, quality and innovation formed the common theme throughout BB Design's authentic story and vision for the future, and led to a renewed brand positioning with accompanying brand story and tagline: making spaces work.
The minimal word mark is highlighted by the fluorescent green corporate identity colour, for a bold and innovative look. The unique idenity is also defined by its graphic style, a frame with four fine lines as a subtle reference to an architectural building plan. This visual element not only accentuates BB Design's overall approach, but also allows for lively communication on numerous online and offline mediums.
In addition to a new website and a broad range of corporate identity carriers such as business cards, totebags, mailing template... we assist BB Design as a full-service partner from a to z in the management of their social media marketing to make the renewed BB Design and their services and products known to their international target audience on a regular basis and from different angles.
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