As a new player, Connect is breathing fresh air into the wealth planning sector. Their starting point is the client's goal, which they connect to their capital. By following each client personally through their life journey, they become so much more than a wealth planner but help their client navigate the route towards their goal as a true companion. To reinforce their distinctiveness both verbally and visually, Connect called upon MOQO.

During the strategic preliminary process, we formed a clear picture of the market and defined how Connect offers added value in the wealth planning landscape, using a personal and lowkey approach to make a difference. We translated this message into the brand story: the starting point for Connect's visual identity concept.

The close long-term cooperation between Connect and its customer is represented by a prominent line. As a dynamic branding element, it forms the thread that runs through the visual identity concept and adapts to the carrier. We bring the changeable character of this element into a calm balance thanks to a serene colour combination of dark blue and white, with a subtle addition of gold. Connect retains its already accumulated brand recognition with a refreshed, timeless logo. A visual identity is only as strong as the accompanying photography. With a homely photography style in which people take centre stage, we make Connect accessible without sacrificing seriousness.