Decospan is the European market leader in veneer processing. For its strong, sustainable and budget-friendly Parky floors, Decospan needed an improved brand positioning and a stronger image identity. The focus had to be on quality, to make it clear to the public that veneer is the next step in the evolution of wooden floors. After all, Parky is thinner, more sustainable, stronger and more user-friendly. Or to put it in the words of Parky's new tagline: wood flooring's finest.

In the stylish setting of Parky's new campaign image, a lively family takes centre stage. A silent shot on the one hand and an active shot on the other reflect the unpredictable dynamics of every home and show how the various benefits of a Parky floor are drawn from life. Similarly, we find the same personal look and feel and complementary colours in the lifestyle photography, while stylish renders show how Parky adds significance to any interior.

The big picture comes into its own in the new brochure and on the updated Parky website, where the dynamic and colourful flow guides those interested towards their preferred collection, wood type and colour. Furthermore, the brand guide and sales presentation exude wood flooring's finest, social media posts and newsletters introduce the public to the versatile floors, and carefully designed packaging offers an eye-catching start to any installation. Step into the new Parky and discover a refined product branding.