At the Belgian seaside, Het Witte Paard has been the place to be for extraordinary evenings for more than eight decades. This summer, for the very first time, Het Witte Paard will set foot in Knokke for an exclusive evening in the Grand Casino: Grand Show '24 - Folie Royale. All summer long, visitors can feast their eyes on a three-hour show full of music, humour, dance, special guests and magical moments.

MOQO took on the role of raising the anticipation of the general public through a series of visual and physical creations. An inspiring concept story formed the basis for a visual identity that fully captures the magic of Folie Royale. The title logo was given an art deco touch, while AI images were optimised to enable the royal look and feel on large formats. A magazine, show guide, flyer, drinks menu and so much more were developed to immerse the audience in the luxurious atmosphere.

Furthermore, a magical motion meanders through the TV commercial, LED screen visuals and online ads and banners. Last but not least, lively show photography captured the Grand Casino and its many artists on film. Meet the wonderful universe of Grand Show '24 - Folie Royale and experience it yourself: ceci n'est pas... your everyday cabaret.