As a professional partner, Belgium's Joriba Bakery has been developing pastries and patisserie of the highest quality for almost half a century. Joriba's artisanal bakery products, Deleye's refined patisserie and Derinop's delicious fillings form Joriba Bakery's high-quality offering. A corporate rebranding had to highlight Joriba Bakery's versatile and dynamic character.

Joriba Bakery can be seen as a tasty puzzle, so to speak, where different pieces make up one brand. That is why we used a dynamic grid system as a reference throughout this rebranding. We bring out the organic brand story in an original way thanks to a reworked visual identity concept. For instance, we revived the soft character of the sweets through passionate pastel tones, a nod to the colourful products, and a light-hearted new logo.

The result is a modern yet approachable brand identity, which immediately provides the basis for the new website. It is there that the broad Joriba range comes into its own. Fresh, fun and fruity!